Advanstar serves 60,000 veterinarians and the more than 100,000 veterinary hospital and office staff with the top three veterinary journals, strong trade shows/conferences, custom media and continuing education products. Building on its leading position in the market, the Company has launched a technician's magazine, Firstline, and two additional regional events patterned after its successful Central Veterinary Conference (CVC). DVM 360 | DVM Newsmagazine | Firstline | Veterinary Economics
Veterinary Medicine | The CVC Group | Advanstar Custom Veterinary Media & Meetings Group
The Voice of Veterinary News DVM Newsmagazine connects advertisers to 60,250* veterinarians who turn to the magazine and its Web site for the most comprehensive and trusted news reporting and analysis in the industry. DVM consistently scores at the top of the market as the most regularly and thoroughly read magazine for veterinarians, providing advertisers with high ad exposure rates and the opportunity to reach customers with tabloid-sized messages and online banner ads. *Source: BPA Statement June 2008 website
STRONG VETERINARY TEAMS, COMPASSIONATE CLIENT AND PATIENT CARE Firstline connects advertisers to 40,402* qualified practice managers, registered technicians, receptionists, and veterinary assistants. Research confirms that the Firstline target audience directly influences the sale of veterinary products to pet owners. The only journal focused exclusively on the unique communication issues facing the veterinary team, Firstline helps team members work together better and improve client compliance. *Source: BPA Statement June 2008 website
The business of client and patient care Veterinary Economics connects advertisers to 59,465* veterinarians who cannot practice medicine without first practicing management, such as the intricacies of owning a business and the delicacy of communicating effectively with clients. The business advice in Veterinary Economics, the only publication dedicated solely to the business side of practice, is essential to the delivery of pet healthcare and to the use and purchase of the products and services offered by advertisers. *Source: BPA Statement June 2008 website
Essential medicine for exemplary patient care Veterinary Medicine connects advertisers with 57,432* veterinarians. By providing peer-reviewed, concise, and essential information on the most common and crucial clinical problems seen in practice, Veterinary Medicine facilitates practitioners' ability to respond to consumer demand for state-of-the-art pet healthcare. Veterinary Medicine Digital, the journal's online edition, provides veterinarians with complementary information through video clips and Web links. *Source: BPA Statement June 2008 website
For the best in medicine and management The CVC Group connects exhibitors to 4,400+ veterinarians and 2,600+ healthcare team members in three continuing-education venues each year, and it is the only convention group offering exhibitors the marketing strength of a major media portfolio. The CVC conferences - CVC East in Baltimore, CVC Central in Kansas City, and CVC West in San Diego - offer world-class continuing education and accessible tradeshow floors. All the conventions rate high in exhibitor and attendee satisfaction, and they’re anecdotally known as the most attendee- and exhibitor-friendly conventions in the veterinary market. website
Unsurpassed Industry Expertise. Maximum Impact. The Advanstar Custom Veternary Media & Meetings Group is designed to strengthen our customers’ image and sales—and educate veterinarians and their team members—through custom multi-media pieces, such as Web sites, Web seminars, and printed articles. Building upon the strengths of the core veterinary properties — DVM Newsmagazine, Veterinary Economics, Veterinary Medicine, Firstline, and the CVC Group — the Custom Projects & Meetings Group supplies superior market knowledge and reach in the delivery of targeted content to veterinarians, healthcare teams, and advertiser sale forces. |
