The MAGIC Marketplace has a powerful and profound influence on the business of fashion. As the largest tradeshow in the world, over 70% of the total apparel business – $129 Billion annually – is represented here every February and August, directly impacting what consumers will be buying in stores next season. With over 120,000 attendees from 80 countries coming to see over 4,000 companies, 5,000 brands and 20,000 product lines, MAGIC Marketplace is the place where the fashion world comes together to experience the hottest trends, great entertainment, unbeatable service and a forum for progressive creativity.

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MAGIC founded in 1933 as an annual show hosted by the Men's Apparel Guild in California has become the largest, most comprehensive men's apparel and accessory trade event in the U.S. At its spring and fall events, MAGIC delivers retail buyers from around the world, representing the largest gathering of buying power in the U.S. MAGIC exhibitors represent every major category in the men's apparel industry—designer, premium contemporary, casual, streetwear, active sporting wear, accessories, young men's and kids— offering MAGIC buyers an all-encompassing shopping experience. Over the years, MAGIC has evolved into the dominant buying event in the men's apparel industry.

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WWDMAGIC is the largest, most comprehensive women's apparel and accessory trade event in the U.S. In conjunction with Women's Wear Daily, the fashion authority for the women's industry, WWDMAGIC provides outstanding marketing and promotion with targeted mailings, trade press coverage, industry research and educational seminars. WWDMAGIC is organized into categories to better serve the buyer and match the right buyer to the right seller. Serving the following markets: Contemporary, Young Contemporary, Junior, Junior Accessories, Casual Lifestyle, Women's Sportswear & Dresses, Resort & Swim and Accessories. WWDMAGIC benefits from being part of MAGIC Marketplace as over 50% of it's total attendee base cross over and buy women's as well as men's. So not only does WWDMAGIC provide thousands of women's specific buyers, thousands of additional buyers also buy women's products.

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MAGICKids, part of MAGIC Marketplace, the largest fashion industry trade event in the world, features the largest, most diverse selection of apparel, accessories, footwear and gifts for the childrenswear industry. Our audience of mass, chain, department and specialty retailers are buyers and key decision-makers representing the largest buying power in the children's industry. Advanstar's Kids division manages a Fall and Spring MAGICKids event. MAGICKids presents a full spectrum of products from layette and toddler to teen. These events showcase the newest offerings for both boys and girls from designers and manufacturers from around the world.

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Sourcing at MAGIC is the premier trade event in North America for the supply side of the apparel industry showcasing exhibitors that include contract manufacturers, original design manufacturers, fabric and textile mills, trim & component manufacturers and supply chain service providers.

The event provides exhibitors direct access to the largest concentration of buying power in the United States. and a unique opportunity to connect with 2,700 branded wholesalers, thousands of private label importers and the top U.S. multi-unit retailers. Branded wholesalers and retailers can support their apparel supply-chain sourcing process time- and cost-effectively during Sourcing at MAGIC. Here product development, merchandising and design teams have direct access to 750+ manufacturers and suppliers from over 30 countries––in ultimate efficiency to shorten research, travel and merchandising time and increase speed-to-market.

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